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Hotel Indigo(TM) Debuts Second Property in Chicago
InterContinental Hotels Group
(NYSE: IHG; London) (IHG), the world's largest and most global hotel company,
will open its second Hotel Indigo in mid-June in one of Chicago's wealthiest
neighborhoods, adding a new lifestyle experience to the Gold Coast area.
InterContinental Hotels Group will manage this hotel on behalf of the
Chicago based ownership group.
"We're thrilled to be opening Hotel Indigo in Chicago, one of the world's
greatest cities, while preserving a piece of its history -- The Claridge
Hotel," said IHG's Jim Anhut, senior vice president, brand development for the
Americas. "Once opened, we believe the property will become a centerpiece of
the historic Gold Coast neighborhood and serve as an urban oasis for travelers
who are seeking an experience, as well as a destination. We know this hotel
will both inspire and intrigue business and leisure travelers."
Quietly nestled on a tree-lined street, Hotel Indigo Chicago Gold Coast is
located in one of Chicago's oldest and most historic neighborhoods. The hotel
is a full-scale renovation of the historic Claridge Hotel which has been a
fixture of Chicago architecture since 1926. Just steps from downtown Chicago,
the location is ideal for guests who want to spend their days shopping on
Chicago's Magnificent Mile and Oak Street's boutique row or indulge in the
nightlife and entertainment on Rush and Division streets. Hotel Indigo will
begin taking guest reservations for the summer beginning in mid-June, just in
time to celebrate the 25th anniversary of Taste of Chicago, which begins June
24th.
Hotel Indigo is a lifestyle hotel brand designed to address the desires of
style-conscious guests who are seeking experience and quality over pure
mundane functionality when traveling. The soul of the retail-inspired concept
is renewal -- thoughtful changes that are made throughout the year to keep the
hotel fresh, similar to the way retailers change their window displays. Future
guests of Hotel Indigo will be invited to Curl Up(SM) in one the hotel's 165
guestrooms which will feature signature murals, area rugs, duvets and slip
covers that will change periodically, while public spaces will be transformed
seasonally through changing artwork, murals and directional signage.
The Hotel Indigo Chicago Gold Coast will also host a permanent art
collection of Bill Olendorf's (1924-1996) artwork, with original oil paints
and serigraphs. A native Chicago neo-impressionist, whose works hang in
museums and galleries worldwide, his original paintings have been included in
the private collections of presidents Bill Clinton, George Bush Sr., Ronald
Reagan, Richard Nixon, and Gerald Ford, as well as those of world leaders
including Henry Kissinger.
Extending the retail model from design through to service, Hotel Indigo
guests will be welcomed into an accommodating environment that is open and
inviting. A non-traditional front desk structure allows staff the flexibility
to move throughout the lobby area in order to greet arriving guests. In
addition, the "in.keepers," as the staff is called, has been cross-trained in
order to expedite guest requests.
The Hotel Indigo Chicago Gold Coast will feature brand standards such as:
signature oversized lobby chairs, which create a personal work or dining space
within the public areas of the hotel; cozy, airy and inviting guestrooms with
plush bedding, whitewashed wood furniture, hardwood flooring and spa-style
showers; a "phi"tness studio with cardio equipment and free weights. Unique
to Hotel Indigo Chicago Gold Coast, the second floor of the hotel will feature
a spa and nail salon. In addition, the "phi"tness center will feature an
onsite fitness instructor. The hotel will also offer complimentary wireless
access in all guestrooms and public spaces.
The hotel's bistro-style restaurant, The Golden Bean, will offer seasonal,
health-conscious fare and Starbucks coffee. The evening menu includes fresh
salads, pizzettas, Panini sandwiches, and other entrees. Food is prepared
quickly for the time-conscious traveler who wishes to eat in his room or to
relax in one of the hotel's signature oversized lobby chairs.
"We are looking forward to greeting our first guests and 'wowing' them
with our guest-first service culture and phenomenal design," said Angie Hines,
general manager of Hotel Indigo Chicago Gold Coast.
With Hotel Indigo's phenomenal reception, it is primed for continued
expansion in the United States. Future sites of Hotel Indigo hotels include
Sarasota, Houston and New Orleans. The first Hotel Indigo opened in Atlanta
in October 2004. For more information on Hotel Indigo, or to make
reservations, please visit http://www.hotelindigo.com .
About Hotel Indigo
The newest member of the InterContinental Hotels Group family, Hotel
Indigo fills a critical void in the lodging industry by addressing aspiring
consumers who are "trading up" to affordable luxury and service, but still
seek value and style. Following a retail-inspired design and service concept,
Hotel Indigo seeks to revolutionize the travel and hospitality industry by
creating a new segment of hotels that are totally focused on the customer and
helping guests create an experience in an environment suited to their own
lifestyle. A brand developed primarily for conversions, Hotel Indigo is
designed to fit a variety of markets in locations where a hotel might not be
reaching its full potential, but is poised for success post conversion.
Based on the timeless beauty found in nature and realized through the
Golden Mean (also known as the Fibonacci series or Phi), the design and decor
of Hotel Indigo creates a warm welcoming environment that invites guest to
'Curl Up(SM).' From the nautilus shell logo -- a symbol of perfect proportion
and natural beauty -- to the deliberate design of the lobby chairs and guest
room furnishings, the architectural concept creates a relaxing atmosphere of
order and balance.
SOURCE InterContinental Hotels Group
Web Site: http://www.hotelindigo.com http://www.ichotelsgroup.com
http://www.priorityclub.com
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